Who you're competing with
Home services in India are dominated by platforms. Urban Company reported FY25 revenue of ₹1,144 crore and its first full-year profit, and Justdial's FY25 net profit rose 61% to ₹584 crore. Those platforms are good at broad searches. Independent businesses win in a few places the platforms find harder: the Google map results for a specific locality, searches for a particular brand or problem, and customers who want the same technician every time.
How people search when something breaks
| Search | What they need |
|---|---|
| "AC repair near me" or "AC service in Rohini" | A technician today, nearby |
| "Daikin AC not cooling" or "LG AC gas refill price" | Help with a specific brand or problem |
| "plumber near me open now" | An emergency call-out |
| "RO service Kent" | Servicing for one brand of purifier |
| "pest control for cockroaches price" | A quote for a specific treatment |
| "AC AMC price" | A yearly maintenance contract |
What we build
Google Business Profile
The right primary category for your main trade, every service listed, your real service area, and opening hours that match when you actually answer the phone. Most home-service calls come from the map, not the website.
Service and locality pages
A page for each service you offer and for the areas where you have the most customers, with your real response times and visit charges. No copied pages for areas you don't cover.
Brand and problem pages
"AC not cooling", "gas refill" and "water leaking from indoor unit" pages, and brand pages for the makes you service most. Written honestly, so they say you repair those brands, not that you are the brand.
Seasonal pages
AC servicing and AMC pages ready before summer, pest control before and after the monsoon. They need to be indexed before demand arrives.
Two rules that keep you out of trouble
Never call yourself an authorised service centre unless you are. Writing "Daikin service centre" or "LG authorised AC repair" without the brand's authorisation misleads customers and invites a trademark complaint. "We repair Daikin, LG and Voltas ACs" is accurate and still ranks.
Stay away from fake "customer care number" tactics. Sites that pose as a brand's helpline are a known scam pattern. They get reported, they get removed, and they damage the honest businesses nearby.
AC repair, plumbing, electrical, RO and pest control: what's different
- AC repair and service: a sharp summer peak. AC makers cut their 2025 growth forecasts to 10–15% after unseasonal rain, and were cautious again in March 2026, so demand moves with the weather. Service, gas-refill and AMC pages should be live by February.
- Plumbers and electricians: emergency searches with "near me" and "open now". Accurate hours, a tap-to-call button and a visible call-out charge matter more than long content.
- RO repair: brand-led searches for Kent, Aquaguard and others, and a strong AMC opportunity.
- Pest control: treatment-specific searches (termites, cockroaches, bed bugs) with peaks around the monsoon, and customers who want to know about chemicals and safety for children and pets.
Who we've worked with
Pickup Raddi, a doorstep scrap pickup service, is a home-service client of ours. Roli Infotech and Super Technosoft, laptop and printer repair businesses in Nehru Place, are repair businesses we've worked with. We haven't yet worked with an AC, plumbing or pest control company directly.
What 90 days usually covers
- Weeks 1–4: Google Business Profile fixes, consistent details across Justdial and Sulekha, and call tracking.
- Weeks 5–8: service pages, your top locality pages and a review request after every job.
- Weeks 9–12: brand, problem and seasonal pages ahead of your busy season, and a report on calls by service and area.
Most retainers for home-service businesses fall between ₹15,000 and ₹50,000 a month, depending on how many services and areas you cover. We confirm it after a free audit.