How clients look for an interior designer
The searches are more local and more specific than most studios expect:
| Search | What the client wants |
|---|---|
| "interior designer in Sector 50 Noida" or "interior designer DLF Phase 3" | Someone who has worked near them |
| "3 BHK interior design cost" | A budget before they speak to anyone |
| "modular kitchen designer near me" | One specific job, often the start of a bigger one |
| "office interior designer Gurgaon" | A commercial fit-out |
| "[studio name] reviews" or "[studio name] instagram" | Checking a studio they've already heard of |
SEO for interior designers and architects
Project pages by locality and society
A page for each finished project: the society or area, the brief, the budget band, the timeline and the photographs. A homeowner in that society or the next one is the most likely client you'll ever have.
Cost guides
Cost per square foot by BHK and finish level, what modular furniture adds, and what changes the budget. Clients search for this constantly and rarely find an honest answer.
Service pages
Modular kitchens, wardrobes, false ceilings, full-home turnkey work and commercial interiors, each on its own page. Vastu content too, if your studio offers it.
A studio profile on Google
A storefront profile if clients visit your studio, a service-area profile if you only meet on site. Project photos uploaded regularly, and a review requested after every handover.
Instagram and your website should work together
For a design studio, Instagram is the portfolio people scroll and the website is where they decide. We link each Instagram project series to its project page on the site, use the same project names in both places, and make sure the website carries the details Instagram can't: scope, budget band, timeline and what the client said. A reel brings the attention; the project page turns it into an enquiry.
Common mistakes on studio websites
- One gallery page with 200 photos and no project names, locations or details
- Images uploaded at full camera size, so the portfolio takes ten seconds to load on a phone
- No prices or budget bands anywhere, so serious clients can't tell if you're in their range
- Renders and real photographs mixed together without saying which is which
- An Instagram bio link that goes to the homepage instead of the project being shown
Studios we've worked with
Loyalty G Interior Solution, an interior design firm working on residential and commercial spaces, and Dream Realms by Balvinder Singh, a home renovation, interior design and construction company in South Delhi, are both our clients.
What 90 days usually covers
- Weeks 1–4: Google Business Profile, a project-page template, photo compression and the first five project pages with full details.
- Weeks 5–8: service pages and the cost guide, and Instagram linked project by project.
- Weeks 9–12: locality pages where you have several projects, a review process after handover, and a report on enquiries by source.
Most retainers for studios fall between ₹15,000 and ₹50,000 a month, depending on how much photography and content you can supply. We confirm it after a free audit.