What the audit covers
Conversion tracking
Is it counting real leads, or page views and duplicate events? Bad tracking breaks everything downstream.
Wasted spend
Search terms you shouldn't be paying for, locations outside your service area, and times of day when no one answers the phone.
Structure and bidding
Whether your campaigns are set up so Google's automation has enough data to work with, or fighting itself.
Ads and landing pages
Do the ads match the searches? Do the landing pages match the ads? Is there a reason to call?
Two ways to work with us
- One-off audit: a written report and a one-hour walkthrough call. Your team or agency does the fixes.
- Ongoing consulting: a monthly review of the account and a call with whoever manages it. Good for in-house teams who want an experienced second opinion.
If you'd rather we just take over the account, that's what our Google Ads management service is for.
Why an agency would audit another agency's work
Because we'd want someone to do the same for us. We've taken over plenty of accounts where the previous setup was costing a fortune in irrelevant clicks. Sometimes we find the account is in good shape, and we say so.