What clients search for
People rarely search for "a CA". They search for the problem:
| Search | What they need |
|---|---|
| "ITR filing for salaried with capital gains" | Help with a specific return |
| "GST registration documents for proprietorship" | A one-off compliance task |
| "TDS on rent payment to NRI" | Advice on an unusual case |
| "private limited company registration process" | A start-up service |
| "CA firm near Nehru Place" | A local firm to visit |
Each of those is a page you can publish within ICAI's rules, because it informs rather than solicits.
What ICAI's rules mean for your website
ICAI's 2020 website advisory lists 29 kinds of content a CA firm's website must not carry. They include client names and logos, fees or "free" services, superlatives such as "leading", "best" or "top", awards and media coverage, named testimonials, ISO and government-scheme logos, and "why choose us" sections. Soliciting clients is professional misconduct under the Chartered Accountants Act, and ICAI has said practising CAs cannot list on app-based service aggregators.
In December 2025 ICAI's Council approved amended advertising guidelines in the revised Code of Ethics, applicable from 1 April 2026. They widen what an advertisement write-up can say, allow push technology for services that aren't exclusive to CAs, such as consultancy and accounting, and let registered network firms run their own websites. We couldn't confirm which of the 29 website prohibitions survive in the revised code, so until that's settled we keep client sites free of fees, superlatives, client logos and testimonials, and we tell you to check the notified code.
Most agency pages about "SEO for CAs" were written before April 2026 and still recommend testimonials and client logos. That advice now carries real risk for a member firm.
What we build
Knowledge pages
Clear, current pages on ITR, GST registration and returns, TDS, company incorporation, NRI taxation and start-up compliance. Each is reviewed by a partner and dated, because tax rules change every Budget.
A deadline calendar
Monthly GST, TDS and advance-tax dates and the ITR due dates, updated when the government extends them. These pages earn repeat visits and links.
A factual firm profile
Partners' qualifications and membership numbers, areas of practice, office address and hours, written as information rather than promotion.
Google Business Profile
An accurate profile with the right category, practice areas listed as services, and consistent details across directories. No incentivised reviews.
When CA searches peak
Searches climb in the run-up to the ITR due date, normally 31 July for individuals who don't need an audit, though the date is often extended, so check it each year. GST and TDS queries follow monthly and quarterly due dates. Knowledge pages should be refreshed before each peak, not after.
Who we've worked with
We don't yet have a CA firm as a client, and we won't pretend otherwise. Our closest work is with professional services firms under similar rules: advocates' practices including Advocate Anil and Padoral Law, which face the Bar Council's restrictions on solicitation.
What 90 days usually covers
- Weeks 1–4: a rules audit of your current site, Google Business Profile, directory consistency and call tracking.
- Weeks 5–8: the deadline calendar and your first six knowledge pages, each reviewed by a partner.
- Weeks 9–12: further knowledge pages for your core practice areas, internal links between them, and a report on enquiries.
Most retainers for CA firms fall between ₹15,000 and ₹50,000 a month, depending on how many practice areas you want covered. We confirm it after a free audit.