What good Google Ads management looks like
Tracking before spending
We set up conversion tracking for calls, forms, WhatsApp and purchases before any budget goes out. Without it, Google's bidding is guessing.
Tight keyword control
Negative keywords from day one, so you're not paying for "free", "jobs" or "course" searches when you sell a service.
Ads that match the search
Different ad groups and ads for different intents, and landing pages that say exactly what the ad promised.
Weekly optimisation
Search term reviews, bid adjustments, ad tests and budget shifts toward whatever's actually converting.
Campaign types we run
- Search for people actively looking for what you do. Usually the best starting point for service businesses.
- Performance Max for e-commerce and lead generation at scale, with proper asset groups and audience signals.
- Shopping for online stores, fed from a clean product feed.
- YouTube and Display for awareness and remarketing, when the budget allows.
- Local campaigns that drive calls and direction requests to your Google Business Profile.
Local targeting in Delhi NCR
Radius targeting around your office, separate campaigns for Noida, Gurgaon and Delhi if the economics differ, and ad schedules that match when your phones are actually answered. It sounds basic, but it's where a lot of wasted spend hides.
Reporting
A short weekly update and a monthly report showing spend, leads, cost per lead and, where you share sales data, cost per sale. We'd rather you judge us on leads than on clicks.