What's included
Strategy and calendar
Which platforms, what content themes, how often, and what each post is meant to do. Agreed monthly, in advance.
Design and reels
Branded creatives, carousels and short-form video. We shoot at your premises if needed, or work with what you've got.
Community management
Replies to comments and DMs, within agreed hours, in your brand's voice.
Paid social
Meta and LinkedIn ads for lead generation, retargeting and launches, with proper pixel and conversion setup.
Which platform, honestly?
- Instagram for anything visual or consumer-facing: restaurants, fashion, interiors, real estate, clinics.
- Facebook still matters for older audiences and local community groups, and it's where most Meta ad budget runs.
- LinkedIn for B2B, manufacturing, exporters, professional services and recruitment.
- YouTube for explainer content that also helps SEO.
You don't need to be everywhere. Two platforms done well beat five done badly.
How we measure it
Reach and engagement are useful signals, but we report on what matters to the business: profile visits, website clicks, DMs, leads from ads and cost per lead.