What jewellery buyers search for
| Search | What they want |
|---|---|
| "jewellers in Karol Bagh" or "jewellery shop near me" | A showroom to visit |
| "gold rate today Delhi" | Today's price before buying |
| "how to check hallmark on gold" or "HUID check" | Proof the gold is genuine |
| "bridal jewellery set under 5 lakh" | A collection within a budget |
| "solitaire ring price" | A specific product and price |
Rate and hallmark searches happen every day, long before a purchase. A jeweller who answers them is the name the buyer remembers when they're ready.
Hallmarking is your best trust content
BIS hallmarking is now mandatory in 380 districts after the sixth phase, for 14, 18, 20, 22, 23 and 24 carat gold. Every hallmarked piece carries a six-character HUID, and more than 60 crore items have one. Buyers can verify a HUID themselves in the BIS CARE app. A page that shows customers exactly how to check your pieces, with photos of the marks on your own jewellery, does more for trust than any "100% pure" banner. Reports disagree on whether 9 carat has become mandatory or has only been added to the standard, so we don't make claims about 9K until it's confirmed.
What we build for jewellers
Showroom Google Business Profile
A storefront profile with the right category, opening hours, real photos of the showroom and counters, and products listed. For jewellers, this is often the single biggest source of footfall from search.
Gold and silver rate page
Today's rates, updated daily, with a short note on how making charges and GST are added. It brings steady daily visits and links.
Hallmark and HUID guide
How to read the hallmark, how to verify a HUID in the BIS CARE app, and how your store certifies diamonds and stones.
Making charges, exchange and buyback
Clear explanations of how your making charges work and your exchange and buyback policy. Customers compare stores on these and rarely find them written down.
Collection pages
Bridal, diamond, solitaire, daily-wear and men's collections, each with real photographs, price bands and what's available in store.
Festival and wedding timing
Jewellery demand follows the calendar: Akshaya Tritiya, Dhanteras and Diwali, and the wedding season. CAIT estimated about 46 lakh weddings and ₹6.5 lakh crore of spending in the November to mid-December 2025 season alone, with jewellery accounting for about 15% of wedding spending. Collection pages and offers need to be live and indexed weeks before each peak, not on the day.
In our clients' words
"SEO Spidy has helped us expand our customer base through effective digital marketing strategies. We appreciate their professionalism and dedication to delivering results."
Marketing Director, RCJN Jewellers (Ratan Chand Jwala Nath, Chandni Chowk, since 1752)
Common mistakes on jewellery websites
- "Purest gold in Delhi" claims instead of showing hallmark and HUID details
- Gold rates that were last updated months ago
- Product photos with heavy filters that don't match what customers see in the showroom
- No making-charge or buyback information, so buyers ask competitors who explain it
- A different store name on Google, the signboard and the website
What 90 days usually covers
- Weeks 1–4: showroom Google Business Profile, directory consistency, call and direction tracking, and the hallmark guide.
- Weeks 5–8: the daily rate page, making-charge and buyback pages, and your first collection pages.
- Weeks 9–12: festival or wedding-season pages ahead of the next peak, product schema, and a report on calls, directions and enquiries.
Most jewellery SEO retainers fall between ₹15,000 and ₹50,000 a month, and online stores usually start from ₹25,000. We confirm it after a free audit.