Where Delhi campaigns usually waste money
- Whole-city targeting for a business that realistically serves a few areas
- Broad match without negatives, paying for "free", "job", "course" and "DIY" searches
- Ads running at midnight when nobody answers the phone
- No call tracking, so Google optimises for clicks instead of enquiries
We fix these in the first week of any account we take over, and it often cuts cost per lead noticeably before we've changed anything else.
South Delhi: our own neighbourhood
Our office is in South Extension I, so many of the accounts we run are for businesses a few kilometres away. Clicks here cost more than the Delhi average, especially for healthcare, aesthetics and legal services, because customers have plenty of choice. A clinic in Greater Kailash doesn't want to pay for clicks from Rohini, so we set radius targeting around your real catchment, often a few kilometres, and raise bids in the neighbourhoods where your best customers live: GK, Defence Colony, Saket, Lajpat Nagar, Vasant Vihar. In South Delhi most people still want to speak to someone, so we track calls and optimise towards the ones long enough to be real enquiries.
Search campaigns
For people actively looking. Usually the best starting point for Delhi service businesses.
Local and call campaigns
Designed to drive calls and direction requests to your Google Business Profile.
Performance Max and Shopping
For e-commerce and lead generation at scale, with proper feeds and asset groups.
Remarketing
Reaching people who visited but didn't enquire, which often matters for higher-value services.
How we manage your account
Conversion tracking first, then campaigns built around real search intent, with negative keywords, sensible geography and ad schedules. After launch we review search terms and budgets every week and send you a short monthly report on leads and cost per lead. You own the ad account, always. More on our Google Ads management page.