Where store SEO usually goes wrong
Most stores we audit have the same three problems. Category pages have no useful text, so Google doesn't know what they're about. Product descriptions are copied from the manufacturer, so they're identical to fifty other sites. And filters create thousands of junk URLs that Google wastes time crawling.
Fix those three and most stores see a real lift.
Category pages first
Categories target the searches with real volume, like "cotton kurtis for women" or "office chairs online". We add helpful copy, FAQs and smart internal links without pushing the products down the page.
Product pages that sell
Original descriptions, size and material details people actually ask about, and product schema with price and availability so Google can show rich results.
Filters and duplicates
Colour, size and sort parameters handled with canonicals and noindex rules, so Google spends its time on pages that can rank.
Speed on mobile
Most Indian shoppers are on mid-range Android phones on 4G. We trim apps, compress images and fix theme bloat.
Platforms we work on
Shopify, WooCommerce, Magento, and custom builds on Laravel, Node or React. We've got a specialist page for Shopify SEO if that's your platform.
Marketplace or your own store?
Amazon and Flipkart bring buyers who are ready to purchase, but each sale carries a commission and the customer belongs to the marketplace. Your own store keeps the margin and the customer's email. Most Indian brands need both: the marketplace for volume, the store for repeat buyers and margin. SEO is how the store gets traffic without paying for every click.
SEO services for ecommerce websites, in order
- Crawl and index audit. Find the filter, sort and session URLs wasting Google's time, and the category pages that aren't indexed at all.
- Category pages. Match each category to the searches it should win and add useful copy and FAQs above or below the grid.
- Product pages. Rewrite copied manufacturer descriptions for top sellers, add the details buyers ask about, and fix product schema.
- Speed on mobile. Compress images, remove unused apps and scripts, and test on a mid-range Android phone.
- Internal links and content. Buying guides and comparison pages that link into categories, and links that earn mentions from other sites.
What ecommerce SEO costs in India
Ecommerce SEO with us starts from ₹25,000 a month. Stores with a few hundred products and one platform usually sit at the lower end. Large catalogues, several languages or a migration push it higher, and we quote those after an audit. Our general SEO retainers run from ₹15,000 to ₹50,000 a month; ecommerce starts higher because the technical work scales with the catalogue.
We'll be honest about proof: we've built ecommerce stores, but we don't yet have a published ecommerce SEO case study with numbers we can share. Ask us for the audit first and judge us on that.
Measuring it properly
We track organic revenue, not just traffic. You'll see which categories and products are bringing in sales from Google each month, and where the next opportunity is.