Straight answersabout search
Plain-English guides from our founder, Rahul Sharma, based on eleven years of doing this for real businesses.
What is SEO? A plain-English guide for business owners
SEO explained for business owners, without the jargon.
GuideHow long does SEO take? Realistic timelines
Realistic timelines by situation, and what speeds things up.
GuideGoogle Business Profile optimisation: a step-by-step guide
Step-by-step: get your business into the Google map pack.
GuideSEO vs Google Ads: which should you choose?
Which one first, how they work together, and how to split a budget.
GuideHow to choose an SEO company in Delhi
Questions to ask and red flags to watch for, from someone who runs one.
GuideHow to get your business cited by AI search
How ChatGPT, Gemini and AI Overviews pick businesses to mention.
GuideWebsite redesign SEO checklist
How to redesign a website without losing your Google rankings.
GuideTechnical SEO checklist for 2026
The checks we run on every site, in order of importance.
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