Digital marketing is the use of digital channels, such as search engines, social media, email, and websites, to promote a product or service. It allows businesses to reach a larger audience and engage with customers in new and innovative ways. Digital marketing strategies can include search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, and more. The goal of digital marketing is to drive more traffic to a website, increase brand awareness, and ultimately drive sales and revenue. It’s a cost-effective and measurable way to reach customers and grow a business in today’s digital age.
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