google and bing search engines receive outstanding searches for valentine gifts for mens, gifts for men, gifts for him, gifts for her.
Valentine’s Day 2010 reveals women may be better audience for searches in google,bing and yahoo
Valentine’s Day is a holiday that happens on February 14. It is the day of the year when lovers show their love to each other. This can be done by giving flowers, chocolates or Valentine’s cards. Love notes can be given to one another. These notes are called valentines.
Symbols of Valentine’s Day are heart shapes, roses, and Cupid with his arrows.
According to recent survey in search engine marketing valentine day 2010 is being special day for major search engines. According to internet search engine stats at valentine day 2010 search engine received outstanding searches for valentine’s gifts.
Search engine marketing is particularly effective for advertising products for Valentine’s Day gift purchases, targeting products to users based on their specific keywords. Whilst traditionally, Valentine’s advertising aims to inform what men will buy their girlfriends or wives, results from Google’s Retail Advertising blog reveal that search engine marketing may be better off targeting women.
According to a blog post, for in the weeks before Valentine’s Day 2010 women were “frantically searching on terms like ‘valentine’s day gifts for men’, ‘gifts for husband’ and ‘gifts for boyfriends’”.
Google and Bing Search engines appear to be primarily used to give users ideas for presents rather than to search for specific products around Valentine’s Day. This information suggests that PPC marketers may see better results optimizing their Google AdWords campaigns for Valentine related keywords over product related keywords next year.
The post reports that out the top ten rising search terms related to Valentine’s Day gifts, four of the top ten searches and all of the gender specific terms were related to men’s gifts:
1. valentine’s day flowers
2. valentine’s day cards
3. valentine day ideas
4. men’s valentines gifts
5. homemade valentines gifts
6. gifts for him
7. valentine’s day ideas
8. gifts for men
9. gifts for boyfriend
10. valentine
Erin Piper of the Google retail team comments that “Interestingly, searches are highest for ‘gifts for boyfriend’ with ‘gifts for girlfriend’ a very distant second, both trending well above gifts for husbands and wives. Is this because dating couples need ideas for a new boyfriend or girlfriend, or do married couples know exactly what to give each other?”
“In either instance, keep in mind that women are ‘out-searching’ men in their quest for the perfect gift, especially if they are still dating. For future holidays, keep this in mind and tailor your ads and sites to women looking for gift ideas.”
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